With so much digital marketing information out there, it can be difficult to grasp it all and make sense of any of it. Hopefully, this guide of commonly asked questions addresses most of this as it pertains to search engine optimization.
SEO or search engine optimization is just a way to make online content attractive for search engines to index into search results. Afterward, this content would rank high for non-paid, organic results.
Local SEO is having online content optimized for searches for a given geographical area for users that explicitly look for local results. So entering ‘Bathroom cabinets near me’ into search would return results depending on one’s local area whether they’re in Brooklyn or San Juan.
Philly SEO is an example of SEO local to the region of Philadelphia, PA, and the surrounding tri-state Delaware Valley. Thus someone in Cherry Hill, NJ may return results from Center City or Montgomery County depending on what they’re entering into search.
Yes, by default, SEO usually involves ranking for national results when local specifiers are not included. Local SEO has been a somewhat recent development in the mid-2010s as mobile users outnumbered desktop/laptop search engine users.
Because Philadelphia and the linked Delaware Valley region is the 5th most populated urban area and the 4th largest media market in the country. So if you’re local to this area like we are or able to provide services here, it’d only make sense to focus efforts towards such a sizable audience.
Honestly, this is wholly dependant on your business and what you hope to achieve through online search engines. Do you have a brick-and-mortar shop or do you run an e-commerce operation? Does your business cover the scope of a neighborhood, town, an entire metropolitan region or larger? These would be questions that would need to be answered by you as you partake any marketing strategy.
When optimizing a site for search engines, there are usually two halves of SEO that’s at play: on-site SEO and off-site SEO. On-site SEO includes having a website readily available & responsive, good relevant content, and solid site structure. Off-site would consist of (but not limited to) off-site factors from referring links, mentions on social media and review sites such as Yelp.
In the long run, your site will need both off-site and on-site factors for ranking. They work together in not only gaining rankings in search engines but staying there. With that said, it is ideal starting with a focus on your website, ensuring it’s attractive to both users and search engines.
Search engine optimization is merely a different way one can use to establish their presence online. While we’re fans of SEO, it has its shortcomings such as needing patience for getting ranked into search engines. Thus some people may utilize pay per click as a way to supplement traffic to their site until they rank naturally with SEO.
Yes, in fact, we have an SEO site audit tool right here.